maria nowicka

1 project slot for April 2026

Packaging Made Beautifully Clear

Strategy

Design

Development

Rollout

1 project slot for April 2026

Packaging Made Beautifully Clear

Strategy

Design

Development

Rollout

Bice & Company is a packaging strategy and development firm for premium consumer brands

Bice & Company is a packaging strategy and development firm for premium consumer brands

Bice & Company is a packaging strategy and development firm for premium consumer brands

We help lean brand teams navigate launches, line extensions, cost pressure, and growing packaging complexity - bringing clarity and control before packaging decisions turn into expensive commitments.


We help lean brand teams navigate launches, line extensions, cost pressure, and growing packaging complexity - bringing clarity and control before packaging decisions turn into expensive commitments.


How We Help

How We Help

How We Help

CLARITY WORKSHOPS

CLARITY WORKSHOPS

Three people in conversation with warm lighting, including a person wearing a hat and another person wrapped in what appears to be a textured shawl or sweater.

Three people in conversation with warm lighting, including a person wearing a hat and another person wrapped in what appears to be a textured shawl or sweater.

Quick sprint for brands that want clarity before confusion turns into expensive packaging decisions

Packaging Visual & Cost Audit

SKU-by-SKU Issue Review

Friction-Point Diagnosis

Competitor Packaging Review

Priority Action Map

STRATEGY BLUEPRINT

STRATEGY BLUEPRINT

Three people in conversation with warm lighting, including a person wearing a hat and another person wrapped in what appears to be a textured shawl or sweater.

Three people in conversation with warm lighting, including a person wearing a hat and another person wrapped in what appears to be a textured shawl or sweater.

Strategic engagement for brands that need to align commercial needs, technical constraints, and marketing vision into one coherent path forward

Long-Term Packaging Plan

Product Line Pack Architecture

Retail, DTC, Social Commerce Strategy

Costs Assessment


DESIGN &
DEVELOPMENT

DESIGN &
DEVELOPMENT

Three people in conversation with warm lighting, including a person wearing a hat and another person wrapped in what appears to be a textured shawl or sweater.

Three people in conversation with warm lighting, including a person wearing a hat and another person wrapped in what appears to be a textured shawl or sweater.

Full collaboration comittment for brands ready to ship

Packaging Development

Illustration, Branding & Design

Custom Structural Packaging

Print-Ready Artwork Creation

Supplier-Ready Packaging Briefing

Trusted By

Appointed by Leading Brands

Trusted By

We help teams get beautifully clear on what to build, why it matters, and how to move forward - then carry that direction into development and execution

We help teams get beautifully clear on what to build, why it matters, and how to move forward - then carry that direction into development and execution

Most brands feel forced into one of two packaging outcomes: beautiful but painful, or safe but generic.


We guide them to a third route - packaging that is commercially sound, operationally realistic, and creatively strong. Because only that type of packaging heps unlocking long-term growth.


Most brands feel forced into one of two packaging outcomes: beautiful but painful, or safe but generic.


We guide them to a third route - packaging that is commercially sound, operationally realistic, and creatively strong. Because only that type of packaging heps unlocking long-term growth.


Who we work with

Who we work with

Bice is built for consumer brands whose packaging has become too important to handle casually, but too complex to solve internally

Bice is built for consumer brands whose packaging has become too important to handle casually, but too complex to solve internally

Typically

Beauty, wellness, and premium lifestyle brands


Growing product lines and expanding SKU counts


Launches, redesigns, price increases, special packs, or packaging resets

Often facing:

Idea overload, execution confusion


Packaging that costs too much and adds too little


No clear owner of the packaging vision


Key decisions made last minute

Looking for:

Clearer direction, not more ideas


Better alignment between

Visual ambition and production reality


Cleaner route from concept to execution


Expert systemic support

before any expensive commitments are made

Clearer direction, not more ideas


Better alignment between

Visual ambition and production reality


Cleaner route from concept to execution


What Our Clients Say ABout Us

What Our Clients Say ABout Us

What Our Clients Say About Us

"Maria has been a dream partner to work with. She has a rare ability to deeply understand a vision, stay true to it, and elevate it beyond what you imagined.

I couldn't imagine a better fit to bring my brand to life"

"Maria has been a dream partner to work with. She has a rare ability to deeply understand a vision, stay true to it, and elevate it beyond what you imagined.

I couldn't imagine a better fit to bring my brand to life"

Maria Lawson, Founder of Cuush

Maria Lawson, Founder of Cuush

At Bice, Beautiful Clarity Comes From Depth


"Bice" is a deep shade of blue,

reflecting our approach to work we do.



"Bice" is a deep shade of blue,

reflecting our approach to work we do.


We believe the most compelling packaging is rarely the result of aesthetics alone.


It comes from going deeper: into the brand vision, the business realities, and the technical decisions that shape what a product can actually become. When those forces are aligned clearly, packaging becomes more convincing, more valuable, and more worth obsessing over.

We believe the most compelling packaging is rarely the result of aesthetics alone.


It comes from going deeper: into the brand vision, the business realities, and the technical decisions that shape what a product can actually become. When those forces are aligned clearly, packaging becomes more convincing, more valuable, and more worth obsessing over.

Our Packaging Capabilities

Our Packaging Capabilities

Our Packaging Capabilities

From minimalist labels to complex packaging systems, we support the full spectrum of packaging projects.


From minimalist labels to complex packaging systems, we support the full spectrum of packaging projects.


From minimalist labels to complex packaging systems, we support the full spectrum of packaging projects.


Labels Design

Three people in conversation with warm lighting, including a person wearing a hat and another person wrapped in what appears to be a textured shawl or sweater.

Labels Design

Three people in conversation with warm lighting, including a person wearing a hat and another person wrapped in what appears to be a textured shawl or sweater.

Primary Packaging

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

Primary Packaging

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

Unboxing & Product Experience

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

Secondary Boxes

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

Secondary Boxes

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

Unboxing & Product Experience

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

Pack Illustration

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

Pack Illustration

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

Unboxing & Product Experience

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

PR & Influencer Kits

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

PR & Influencer Kits

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

Unboxing & Product Experience

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

Minimalist Packaging

Minimalist Packaging

Unboxing & Product Experience

Unboxing Experience

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

Unboxing Experience

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

Unboxing & Product Experience

Modern red brick apartment or office building viewed from below against a blue sky, showcasing its geometric architecture with evenly spaced windows and balconies.

Structural Design

Structural Design

Unboxing & Product Experience

Special & Limited Editions

Special & Limited Editions

Unboxing & Product Experience

Complex Projects

Complex Projects

Unboxing & Product Experience

PS. Yes, we work fast

Brand teams rarely have the time or patience for a three-month packaging brainstorm. We understand that.

That's why our engagements are built to create traction in weeks, not quarters, with the Clarity Workshop designed to surface the first clear recommendations just after two sessions.

Ready for a Packaging Project You’ll Actually Enjoy?

Ready for a Packaging Project You’ll Actually Enjoy?

Let’s bring your packaging closer to Beautiful Clarity


Let’s bring your packaging closer to Beautiful Clarity

Frequently Asked Questions

Frequently Asked Questions

How do I know where to start?
icon

If you feel like you do not yet have the full picture - or even writing a packaging brief feels overwhelming - start with the Clarity Workshop. If you need a coherent packaging plan, choose the Strategy Blueprint. If the direction is already clear and you need the work developed into real packaging, you are ready for Design & Development.

Do you only work with new brands?
icon

No - we are very flexible. Bice can step in for short, specific packaging projects just as easily as for broader redesigns, system resets, or longer end-to-end collaborations.

Do you produce packaging?
icon

Not directly. We do not manufacture packaging ourselves, but we can guide development, prepare supplier-ready outputs, and support production with the right external partners.

Can you work with our existing branding?
icon

Yes. We can develop packaging within an existing brand identity, refine what is already there, or help extend it where the current system no longer holds up.

Do you only do strategy, or do you also handle execution?
icon

We do both! Some clients need strategic clarity and recommendation first. Others need full support through packaging design, development, supplier-ready files, and implementation.

Do you also help with structure, print, and production?
icon

Yes. Bice supports more than surface-level design. We can help across structural packaging decisions, print development, supplier communication, and production-aware execution.

How fast can a project move?
icon

Faster than most traditional agency processes. Bice works in focused engagements measured in weeks, not quarters, and the Clarity Workshop is designed to give first clear direction after two sessions.

Will I need to understand packaging or print terminology?
icon

No. Part of our role is translating technical packaging decisions into clear recommendations your team can actually act on.

Is Bice right for early-stage brands, or only established ones?
icon

Both - as long as packaging matters enough to need real thinking behind it. Bice is especially useful when the brand is growing, the packaging stakes are rising, and internal clarity is no longer enough.

Can you help us if we already have suppliers?
icon

Yes. We can work with your existing suppliers, challenge assumptions where needed, and help make sure decisions are not being driven only by fragmented outside input.

How do I know where to start?
icon

If you feel like you do not yet have the full picture - or even writing a packaging brief feels overwhelming - start with the Clarity Workshop. If you need a coherent packaging plan, choose the Strategy Blueprint. If the direction is already clear and you need the work developed into real packaging, you are ready for Design & Development.

Do you only work with new brands?
icon

No - we are very flexible. Bice can step in for short, specific packaging projects just as easily as for broader redesigns, system resets, or longer end-to-end collaborations.

Do you produce packaging?
icon

Not directly. We do not manufacture packaging ourselves, but we can guide development, prepare supplier-ready outputs, and support production with the right external partners.

Can you work with our existing branding?
icon

Yes. We can develop packaging within an existing brand identity, refine what is already there, or help extend it where the current system no longer holds up.

Do you only do strategy, or do you also handle execution?
icon

We do both! Some clients need strategic clarity and recommendation first. Others need full support through packaging design, development, supplier-ready files, and implementation.

Do you also help with structure, print, and production?
icon

Yes. Bice supports more than surface-level design. We can help across structural packaging decisions, print development, supplier communication, and production-aware execution.

How fast can a project move?
icon

Faster than most traditional agency processes. Bice works in focused engagements measured in weeks, not quarters, and the Clarity Workshop is designed to give first clear direction after two sessions.

Will I need to understand packaging or print terminology?
icon

No. Part of our role is translating technical packaging decisions into clear recommendations your team can actually act on.

Is Bice right for early-stage brands, or only established ones?
icon

Both - as long as packaging matters enough to need real thinking behind it. Bice is especially useful when the brand is growing, the packaging stakes are rising, and internal clarity is no longer enough.

Can you help us if we already have suppliers?
icon

Yes. We can work with your existing suppliers, challenge assumptions where needed, and help make sure decisions are not being driven only by fragmented outside input.

How do I know where to start?
icon

If you feel like you do not yet have the full picture - or even writing a packaging brief feels overwhelming - start with the Clarity Workshop. If you need a coherent packaging plan, choose the Strategy Blueprint. If the direction is already clear and you need the work developed into real packaging, you are ready for Design & Development.

Do you only work with new brands?
icon

No - we are very flexible. Bice can step in for short, specific packaging projects just as easily as for broader redesigns, system resets, or longer end-to-end collaborations.

Do you produce packaging?
icon

Not directly. We do not manufacture packaging ourselves, but we can guide development, prepare supplier-ready outputs, and support production with the right external partners.

Can you work with our existing branding?
icon

Yes. We can develop packaging within an existing brand identity, refine what is already there, or help extend it where the current system no longer holds up.

Do you only do strategy, or do you also handle execution?
icon

We do both! Some clients need strategic clarity and recommendation first. Others need full support through packaging design, development, supplier-ready files, and implementation.

Do you also help with structure, print, and production?
icon

Yes. Bice supports more than surface-level design. We can help across structural packaging decisions, print development, supplier communication, and production-aware execution.

How fast can a project move?
icon

Faster than most traditional agency processes. Bice works in focused engagements measured in weeks, not quarters, and the Clarity Workshop is designed to give first clear direction after two sessions.

Will I need to understand packaging or print terminology?
icon

No. Part of our role is translating technical packaging decisions into clear recommendations your team can actually act on.

Is Bice right for early-stage brands, or only established ones?
icon

Both - as long as packaging matters enough to need real thinking behind it. Bice is especially useful when the brand is growing, the packaging stakes are rising, and internal clarity is no longer enough.

Can you help us if we already have suppliers?
icon

Yes. We can work with your existing suppliers, challenge assumptions where needed, and help make sure decisions are not being driven only by fragmented outside input.