maria nowicka

1 project slot for April 2026
Packaging Made Beautifully Clear
Strategy
Design
Development
Rollout

1 project slot for April 2026
Packaging Made Beautifully Clear
Strategy
Design
Development
Rollout

Bice & Company is a packaging strategy and development firm for premium consumer brands
Bice & Company is a packaging strategy and development firm for premium consumer brands
Bice & Company is a packaging strategy and development firm for premium consumer brands
We help lean brand teams navigate launches, line extensions, cost pressure, and growing packaging complexity - bringing clarity and control before packaging decisions turn into expensive commitments.
We help lean brand teams navigate launches, line extensions, cost pressure, and growing packaging complexity - bringing clarity and control before packaging decisions turn into expensive commitments.
How We Help
How We Help
How We Help
CLARITY WORKSHOPS
CLARITY WORKSHOPS


Quick sprint for brands that want clarity before confusion turns into expensive packaging decisions
Packaging Visual & Cost Audit
SKU-by-SKU Issue Review
Friction-Point Diagnosis
Competitor Packaging Review
Priority Action Map
STRATEGY BLUEPRINT
STRATEGY BLUEPRINT


Strategic engagement for brands that need to align commercial needs, technical constraints, and marketing vision into one coherent path forward
Long-Term Packaging Plan
Product Line Pack Architecture
Retail, DTC, Social Commerce Strategy
Costs Assessment
DESIGN &
DEVELOPMENT
DESIGN &
DEVELOPMENT


Full collaboration comittment for brands ready to ship
Packaging Development
Illustration, Branding & Design
Custom Structural Packaging
Print-Ready Artwork Creation
Supplier-Ready Packaging Briefing
Trusted By
Appointed by Leading Brands
Trusted By












We help teams get beautifully clear on what to build, why it matters, and how to move forward - then carry that direction into development and execution
We help teams get beautifully clear on what to build, why it matters, and how to move forward - then carry that direction into development and execution
Most brands feel forced into one of two packaging outcomes: beautiful but painful, or safe but generic.
We guide them to a third route - packaging that is commercially sound, operationally realistic, and creatively strong. Because only that type of packaging heps unlocking long-term growth.
Most brands feel forced into one of two packaging outcomes: beautiful but painful, or safe but generic.
We guide them to a third route - packaging that is commercially sound, operationally realistic, and creatively strong. Because only that type of packaging heps unlocking long-term growth.
Who we work with
Who we work with
Bice is built for consumer brands whose packaging has become too important to handle casually, but too complex to solve internally
Bice is built for consumer brands whose packaging has become too important to handle casually, but too complex to solve internally
Typically
Beauty, wellness, and premium lifestyle brands
Growing product lines and expanding SKU counts
Launches, redesigns, price increases, special packs, or packaging resets
Often facing:
Idea overload, execution confusion
Packaging that costs too much and adds too little
No clear owner of the packaging vision
Key decisions made last minute
Looking for:
Clearer direction, not more ideas
Better alignment between
Visual ambition and production reality
Cleaner route from concept to execution
Expert systemic support
before any expensive commitments are made
Clearer direction, not more ideas
Better alignment between
Visual ambition and production reality
Cleaner route from concept to execution
What Our Clients Say ABout Us
What Our Clients Say ABout Us
What Our Clients Say About Us
"Maria has been a dream partner to work with. She has a rare ability to deeply understand a vision, stay true to it, and elevate it beyond what you imagined.
I couldn't imagine a better fit to bring my brand to life"
"Maria has been a dream partner to work with. She has a rare ability to deeply understand a vision, stay true to it, and elevate it beyond what you imagined.
I couldn't imagine a better fit to bring my brand to life"
Maria Lawson, Founder of Cuush
Maria Lawson, Founder of Cuush
At Bice, Beautiful Clarity Comes From Depth
"Bice" is a deep shade of blue,
reflecting our approach to work we do.
"Bice" is a deep shade of blue,
reflecting our approach to work we do.

We believe the most compelling packaging is rarely the result of aesthetics alone.
It comes from going deeper: into the brand vision, the business realities, and the technical decisions that shape what a product can actually become. When those forces are aligned clearly, packaging becomes more convincing, more valuable, and more worth obsessing over.
We believe the most compelling packaging is rarely the result of aesthetics alone.
It comes from going deeper: into the brand vision, the business realities, and the technical decisions that shape what a product can actually become. When those forces are aligned clearly, packaging becomes more convincing, more valuable, and more worth obsessing over.
Our Packaging Capabilities
Our Packaging Capabilities
Our Packaging Capabilities
From minimalist labels to complex packaging systems, we support the full spectrum of packaging projects.
From minimalist labels to complex packaging systems, we support the full spectrum of packaging projects.
From minimalist labels to complex packaging systems, we support the full spectrum of packaging projects.
Labels Design

Labels Design

Primary Packaging

Primary Packaging

Unboxing & Product Experience

Secondary Boxes

Secondary Boxes

Unboxing & Product Experience

Pack Illustration

Pack Illustration

Unboxing & Product Experience

PR & Influencer Kits

PR & Influencer Kits

Unboxing & Product Experience

Minimalist Packaging

Minimalist Packaging

Unboxing & Product Experience

Unboxing Experience

Unboxing Experience

Unboxing & Product Experience

Structural Design

Structural Design

Unboxing & Product Experience

Special & Limited Editions

Special & Limited Editions

Unboxing & Product Experience

Complex Projects

Complex Projects

Unboxing & Product Experience

PS. Yes, we work fast
Brand teams rarely have the time or patience for a three-month packaging brainstorm. We understand that.
That's why our engagements are built to create traction in weeks, not quarters, with the Clarity Workshop designed to surface the first clear recommendations just after two sessions.


Ready for a Packaging Project You’ll Actually Enjoy?
Ready for a Packaging Project You’ll Actually Enjoy?
Let’s bring your packaging closer to Beautiful Clarity
Let’s bring your packaging closer to Beautiful Clarity
Frequently Asked Questions
Frequently Asked Questions

If you feel like you do not yet have the full picture - or even writing a packaging brief feels overwhelming - start with the Clarity Workshop. If you need a coherent packaging plan, choose the Strategy Blueprint. If the direction is already clear and you need the work developed into real packaging, you are ready for Design & Development.

No - we are very flexible. Bice can step in for short, specific packaging projects just as easily as for broader redesigns, system resets, or longer end-to-end collaborations.

Not directly. We do not manufacture packaging ourselves, but we can guide development, prepare supplier-ready outputs, and support production with the right external partners.

Yes. We can develop packaging within an existing brand identity, refine what is already there, or help extend it where the current system no longer holds up.

We do both! Some clients need strategic clarity and recommendation first. Others need full support through packaging design, development, supplier-ready files, and implementation.

Yes. Bice supports more than surface-level design. We can help across structural packaging decisions, print development, supplier communication, and production-aware execution.

Faster than most traditional agency processes. Bice works in focused engagements measured in weeks, not quarters, and the Clarity Workshop is designed to give first clear direction after two sessions.

No. Part of our role is translating technical packaging decisions into clear recommendations your team can actually act on.

Both - as long as packaging matters enough to need real thinking behind it. Bice is especially useful when the brand is growing, the packaging stakes are rising, and internal clarity is no longer enough.

Yes. We can work with your existing suppliers, challenge assumptions where needed, and help make sure decisions are not being driven only by fragmented outside input.

If you feel like you do not yet have the full picture - or even writing a packaging brief feels overwhelming - start with the Clarity Workshop. If you need a coherent packaging plan, choose the Strategy Blueprint. If the direction is already clear and you need the work developed into real packaging, you are ready for Design & Development.

No - we are very flexible. Bice can step in for short, specific packaging projects just as easily as for broader redesigns, system resets, or longer end-to-end collaborations.

Not directly. We do not manufacture packaging ourselves, but we can guide development, prepare supplier-ready outputs, and support production with the right external partners.

Yes. We can develop packaging within an existing brand identity, refine what is already there, or help extend it where the current system no longer holds up.

We do both! Some clients need strategic clarity and recommendation first. Others need full support through packaging design, development, supplier-ready files, and implementation.

Yes. Bice supports more than surface-level design. We can help across structural packaging decisions, print development, supplier communication, and production-aware execution.

Faster than most traditional agency processes. Bice works in focused engagements measured in weeks, not quarters, and the Clarity Workshop is designed to give first clear direction after two sessions.

No. Part of our role is translating technical packaging decisions into clear recommendations your team can actually act on.

Both - as long as packaging matters enough to need real thinking behind it. Bice is especially useful when the brand is growing, the packaging stakes are rising, and internal clarity is no longer enough.

Yes. We can work with your existing suppliers, challenge assumptions where needed, and help make sure decisions are not being driven only by fragmented outside input.

If you feel like you do not yet have the full picture - or even writing a packaging brief feels overwhelming - start with the Clarity Workshop. If you need a coherent packaging plan, choose the Strategy Blueprint. If the direction is already clear and you need the work developed into real packaging, you are ready for Design & Development.

No - we are very flexible. Bice can step in for short, specific packaging projects just as easily as for broader redesigns, system resets, or longer end-to-end collaborations.

Not directly. We do not manufacture packaging ourselves, but we can guide development, prepare supplier-ready outputs, and support production with the right external partners.

Yes. We can develop packaging within an existing brand identity, refine what is already there, or help extend it where the current system no longer holds up.

We do both! Some clients need strategic clarity and recommendation first. Others need full support through packaging design, development, supplier-ready files, and implementation.

Yes. Bice supports more than surface-level design. We can help across structural packaging decisions, print development, supplier communication, and production-aware execution.

Faster than most traditional agency processes. Bice works in focused engagements measured in weeks, not quarters, and the Clarity Workshop is designed to give first clear direction after two sessions.

No. Part of our role is translating technical packaging decisions into clear recommendations your team can actually act on.

Both - as long as packaging matters enough to need real thinking behind it. Bice is especially useful when the brand is growing, the packaging stakes are rising, and internal clarity is no longer enough.

Yes. We can work with your existing suppliers, challenge assumptions where needed, and help make sure decisions are not being driven only by fragmented outside input.











