The product needed to look like contraband, but behave like a reliable consumer device: safe, waterproof, and robust enough for thousands of activations. At the same time, the packaging had to explain a relatively complex tech product in seconds – what it is, how it works, and why it’s special – while staying fully on brand for Cyberpunk 2077.
The result is a piece of merch that extends the Cyberpunk universe into real life, creates a clear hero SKU for future drops, and gives marketing a visually iconic object to build campaigns around.
This project covered the full arc from idea to shelf: I translated the “Night City” fantasy into a concrete product concept, coordinated closely with the OLED hardware team so design and electronics fit together, and built packaging that doubles as both lore and instruction manual.
Throughout development I worked closely with the hardware team to align form factor and graphics with the actual circuit layout, prepared detailed 3D visualizations so the client could see how the product and card system would behave on shelf and in photos, and supported print proofing to make sure the neon yellow, blacks and micro-details reproduced correctly at scale. The result is a piece of merch that extends the Cyberpunk universe into real life, creates a clear hero SKU for future drops, and gives marketing a visually iconic object to build campaigns around.
Next projects.
(2016-25©)
